from Margot Nicodemus
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Ten years have passed since then Yannis Chakib23, works to build a career combine social mediaand his lifelong passion, football. Since already at the age of 14, from the family home of Valenciennes (North), he created Twitter account Football vibes, now followed by… around 405,000 subscribers. A bad reputation that has consolidated “over time”, as Yannis himself says, and which today allows him to live extraordinary experiences: to communicate with international footballers on the one hand, and set out to discover behind the scenes at the next World Cup in Qatarthe other.
Collaboration with the Milan midfielder
The young northerner received a master’s degree in creating digital communications in
Iscom in Lille in July last year, but in fact it had already been 5 years since he was building a valuable network on the Internet. Senior year, “I made banners for free for the players’ social networks. Then I professionalized the activity in the 1st year of study. “Through his Vibes Foot account, Yanis was connected at the time with Ismaël Bennacer, a player of the Algerian national team. The latter is then followed by 5,000 people.
Today, Yannis Chakib is officially his Community Manager – or “web community manager” should we say – and Ismaël Bennacer, AC Milan star (below). The first 5,000 fans grew into a community of nearly one million people. Thus, Yanis is responsible for the creations for each of the athlete’s matches, as well as for all kinds of entertainment. As for Adam Unas (LOSC), Siku Niakate (Braga, Portugal), Isaac Mbenza (Charleroi) and Jean-Ricner Belgarde (Strasbourg).
Internship at the Moroccan Football Federation
Between his personal accounts and those of the athletes, the young man leads everything, but gradually decides to surround himself. “There’s a role as a content creator and there’s an advice role for footballers. I enjoy doing both equally. But I used to do things on my own. Today I delegate work to freelance graphic designers, for example,” Janis explains. He remains no less strict about the missions he must complete, even if they require him to put his life on hold. “If I’m at a restaurant with friends on Saturday or Sunday and I need to create something after a game, I do it!” »
Valenciennes’ academic career complemented his growing skills. Educated at the business school specializing in sports, Amos, he offered himself his first internship at the Moroccan Football Federation and went to the Maghreb for a whole two months. It’s time for the 2018 FIFA World Cup.
“I had to push a bit through Twitter to get them to accept,” he smiles. The Federation hadn’t developed its networks at all, I developed its visual identity. He then went to London for six months as part of his second year of study before branching out to another school, Iscom.
Behind the scenes of the World Cup in Qatar
It was there, together with “already well versed” students, that he honed his skills in graphic design and found sponsorship during an internship at France Télévisions. Because Janis hesitated for a long time whether to turn to journalism. Now 23, his career choices are made, but limited. “I would like to establish relationships between players and brands or why not go into teaching. Last March, I gave a lecture to freshmen at ISCOM. »
In front of the audience, he necessarily told his self-taught journey on Twitter, but also an unforgettable first experience lived in December 2021. Invited by the supreme organizing committee of the World Cup in 2022, he flew to Qatar. “It was for the FIFA Arab Cup in 5 days. We managed to visit the stadiums. A new beginning, in the same context, at the beginning of September 2022.
For four days we visited stadiums again, opened the routes for the supporters, together with international media. I was with three others [propriétaires de] Twitter accounts specializing in football, it’s good to see us put on the same level as the mainstream media.
Of course, Janis documents these trips on his web. His next trip should be at the start of the competition, in November. “I’m waiting to find out the dates, but I have to go in a week or two. I want to share the atmosphere of the place, the fervor around the competition. “He also hopes to attend matches of teams that are highly followed in France, such as – with the exception of the Blues – Senegal or Morocco.”
Inevitably, we cannot avoid asking him what he thinks about the controversy surrounding the Qatari organization, considered detrimental to the planet. As a good communicator, Giannis certainly doesn’t get in touch: “It’s true that it might seem silly to see so many stadiums in such a small perimeter… It was done in Brazil in 2010 with stadiums that were abandoned. There are also media that are trying to fall [fatalement] of Qatar. As for the accusations against the players for their involvement, he believes – and here, too, we think experience speaks – that “it is impossible for them to miss such a professional opportunity”.
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